The need for HERO has never been clearer: Every 98 seconds, someone in the US is assaulted, and 1 in 5 women are a victim of an assault. Movements such as Time’s Up and #MeToo have been taking social media by storm, empowering women to stand up for themselves and their safety. As young women, we are more inspired, encouraged, and ready to act than ever before. HERO is here to fight fear and bring safety and protection to women everywhere, but do so in a way that is fun, exciting and appealing.
With the recent advances in modern technology, the opportunities for innovation are endless. HERO uses advanced technology to draw the bridge between style and safety. Now, something as small as a bracelet can be a part of a larger mission to protect and empower women everywhere. At HERO, we are proud to be a part of a larger wave of activists, innovators, and changemakers working to make this world a better place and a safer place for all women alike.
As members of our target audience, the 3 of us have the unique advantage that we understand the needs and desires of our customers. We are able to personalize each piece of jewelry to fit our target demographic in a way that the heads of other wearable tech companies cannot do. We have experience in coding, hardware, and fashion, and have an impressive team of advisors to guide our progress.